Ford’s Mustang Mach E electric sport utility vehicle (e-SUV) Ford Motor revealed in Los Angeles Sunday is more than another car for the legendary auto manufacturer.
The Mach E has become a high-profile test for a restructuring that has been marred by profit warnings, quality issues, and the troubled launch this year of another vital automobile, the Ford Explorer sport-utility.
For Ford CEO Jim Hackett, the Mach E’s dynamic design and futuristic interior represent a protracted, visible sign of the overhaul of the corporate’s product creation process he has tried to elucidate to Wall Street analysts for the past two years.
By accelerating the “clock speed” of auto development, slicing overlapping product architectures to just five from 13, and extending the corporate’s most profitable manufacturers to new products, Ford could cut $20 billion out of a five-year, 2018-2023 product program.
For Ford Chairperson Bill Ford Jr., the Mustang Mach E places collectively two conflicting objectives: His desire for Ford to be a pacesetter in clear vehicles and make the automaker carbon-impartial by 2030, and his love of the Mustang and its growling V-eight engine.
Ford’s belief in the Mach E and its dedication to tackle Tesla was mirrored in the location the company selected to unveil it: An airplane hangar a short stroll from the main workspaces of Tesla CEO Elon Musk’s SpaceX in Hawthorne, Calif. Musk often uses SpaceX centers to reveal Tesla’s new models and has scheduled the launch of his electric pickup truck somewhere in Los Angeles on Thursday.
The SUV initially was to be what Ted Cannis, Ford’s electrification global director, called a “compliance” play – an electric version of a front-wheel-drive internal combustion auto, geared toward generating emissions credits to adjust to clean air laws at low value.