Electronic DeviceNews

Guitar Manufacturer Fender Launches Song Learning App

Fender Musical Instrument will help musicians play along with their favorite songs on their guitars with a subscription service introduced on Tuesday that will show chords to millions of tunes, the newest effort in the 73-year-old electric guitar maker’s digital revenue technique.

Called Fender Songs, the app taps into machine studying technology that examines songs streamed through Apple Music and generates chord diagrams for the songs. Fender uses human auditors to double test the work of computers and has collaborated with major record labels to make sure the accuracy of the charts and with music publishers to ensure artists are paid for the usage of their lyrics.

The app costs $4.99 monthly or $41.99 per year and, in “play-along” mode, will scroll the chords and lyrics across a participant’s smartphone screen as the music streams.

Fender, whose guitars have been played by musicians from Jimi Hendrix to Jack White, has launched four apps over the past two years to reach new musicians and rekindle interest from existing ones.

Andy Mooney, Fender’s chief executive, said  Fender spent around two years understanding deals with recording rights holders such as Warner Music Group to make sure the accuracy of its chord guides and with music publishers Sony and ATV Music Publishing, Warner Chappell Music, Kobalt and BMG around songwriter royalties.

The Fender Songs app is beginning on Apple devices, in part as the app relies on Apple Music’s existing offers with record labels to ensure funds are made for every song stream. However, Ethan Kaplan, general manager of Fender Digital, stated the corporate hopes to expand to other providers in the future. Fender has staked its digital progress strategy on the premise that interest in recorded music is increasing.


Michelle Campbell

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